AI Insights · Timothy · July 2025
Top Free-to-Play iOS Games in the UK: Q2 2025 Performance
Explore the performance trends of the top free-to-play iOS games in the UK during Q2 2025, highlighting downloads, revenue, and active users.
In the second quarter of 2025, the top free-to-play games on iOS in the United Kingdom showcased notable performance trends. Here's a closer look at the data provided by Sensor Tower.
Royal Match from Dream Games experienced fluctuations in weekly revenue, peaking at approximately $1.3M in mid-April and ending the quarter with $1.2M. Downloads showed a slight decline, starting from 19.8K and dipping to 18.2K by the end of June. The game maintained a robust user base, with active users slightly decreasing from 498.9K to 438.8K.
Candy Crush Saga by King saw a revenue peak of $1.3M in mid-April, with a general downward trend towards $955K by the end of the quarter. Downloads started at 11.9K and decreased to 9K, while active users declined from 533.7K to 412.1K.
MONOPOLY GO! from Scopely, Inc. recorded a notable revenue increase, reaching $1.1M at the end of June after a low of $593.9K in mid-May. Downloads began at 14.9K and ended at 12.2K, while active users showed a slight decline from 394.7K to 345.9K.
Coin Master by Moon Active demonstrated an upward revenue trend, starting at $679.8K and peaking at $1.2M in the final week. Downloads decreased from 9.5K to 8.5K, and active users dropped from 144.9K to 106.8K.
Last War:Survival by FUNFLY PTE. LTD. showed a consistent revenue rise, closing the quarter at $498.7K. Downloads started at 27.8K and fell to 11.6K, while active users increased slightly from 59.6K to 63.5K.
For more detailed insights and analytics, visit Sensor Tower.
